The Debating Group discusses the contentious political issues which surround marketing.
The Debating Group discusses the contentious political issues which surround marketing.

Will marketing functions become dominated by data scientists with creativity in the minority?

Date: 26th January 2015
Sponsor: Chartered Institute of Marketing

Motion: Will marketing functions become dominated by data scientists with creativity in the minority?

In the chair: David Hanger, Chairman of the Debating Group

For the motionAgainst the motion
Adam Freeman,
Managing Director, Bloomberg Media, EMEA
Eva Eisenschimmel,
Chief Marketing Officer, Regus plc
Thomas Brown,
Director, Strategy and Insights, CIM
Jez Frampton,
Global CEO, Interbrand

Read the debate here (pdf)