The Debating Group discusses the contentious political issues which surround marketing.
The Debating Group discusses the contentious political issues which surround marketing.

We no longer need to speak directly to people to understand them

Tuesday 27th January 2026

Organiser: Market Research Society

Motion: “We no longer need to speak directly to people to understand them.” – Defeated

Chair: Baroness Mattinson of Darlington (Labour Peer; Consultant – Progressive Policy Institute, Washington DC)

For the motionAgainst the motion
Dr Ben Warner
(Co-Founder, Electric Twin)
Sir John Curtice
(Professor of Practice – Politics, University of Strathclyde)
Kyri Bagdades
(Regional Vice-President for Client Partnerships (EMEA), NewtonX)
Bridget Williams
(Head of Public Communications Unit – Public Affairs, Ipsos UK)

View the report here (pdf)