Date: 5th July, 2004
Sponsor: Institute of Sales Promotion
Motion: Sales Promotion adds more value than advertising (Tie)
In the chair: John Greenway, MP for Ryedale
For the motion | Against the motion |
Simon Mahoney Joint Managing Director SMP | Dr Kerris Bright Marketing Director ICI |
Peter Kerr Managing Director, MRM Chairman, Institute of Sales Promotion | High Burkitt Managing Director The Marketing Society |
Read the debate here (pdf)