The Debating Group discusses the contentious political issues which surround marketing.
The Debating Group discusses the contentious political issues which surround marketing.

Sales Promotion adds more value than advertising

Date: 5th July, 2004
Sponsor: Institute of Sales Promotion

Motion: Sales Promotion adds more value than advertising (Tie)

In the chair: John Greenway, MP for Ryedale

For the motionAgainst the motion
Simon Mahoney
Joint Managing Director
SMP
Dr Kerris Bright
Marketing Director
ICI
Peter Kerr
Managing Director, MRM
Chairman, Institute of Sales Promotion
High Burkitt
Managing Director
The Marketing Society

Read the debate here (pdf)