The Debating Group discusses the contentious political issues which surround marketing.
The Debating Group discusses the contentious political issues which surround marketing.

Promotional Merchandise is the medium which forges the most effective and long-termemotional relationship with its audience

Date: 28th March 2023

Sponsored by British Promotional Merchandise Association

Motion: Promotional Merchandise is the medium which forges the
most effective and long-term emotional relationship with its audience
(Carried)

In the chair Baroness Sater of Kensington, JP

For the motionAgainst the motion
Carey Trevill,
Chief Executive Officer, BPMA
Tony Spong,
Lead Consultant Brand Strategy, AAR
Ollie Gilmore,
Group Planning Director, VCCP
Alana Ballantyne,
Planning Director, VCCP

Read the report here (pdf)