Date: 21st January, 2002
Sponsor: Chartered Institute of Marketing
Motion: Marketing adds more value to shareholders than to consumers (Carried)
In the chair: Austin Mitchell MP, President of the Group
For the motion | Against the motion |
Andrew Davis Editor Financial Time supplement Tuesday Creative Business | Laurie Young Head of Corporate Finance & Recovery PricewaterhouseCoopers |
David Haigh Chief Executive Brand Finance plc | Kevin Hawkins Director of Communications Safeway Stores plc |
Read the debate here (pdf)