The Debating Group discusses the contentious political issues which surround marketing.
The Debating Group discusses the contentious political issues which surround marketing.

Marketing adds more value to shareholders than to consumers

Date: 21st January, 2002
Sponsor: Chartered Institute of Marketing

Motion: Marketing adds more value to shareholders than to consumers (Carried)

In the chair: Austin Mitchell MP, President of the Group

For the motionAgainst the motion
Andrew Davis
Editor
Financial Time supplement
Tuesday Creative Business
Laurie Young
Head of Corporate Finance & Recovery
PricewaterhouseCoopers
David Haigh
Chief Executive
Brand Finance plc
Kevin Hawkins
Director of Communications
Safeway Stores plc

Read the debate here (pdf)