Date: 26th January, 2004
Sponsor: The Chartered Institute of Marketing
Motion: Marketers focus too much on the customer at the expense of the rest of the business (Defeated)
In the chair: Austin Mitchell, MP for Great Grimsby
For the motion | Against the motion |
Raoul Pinnell VP Global Brands & Communications Shell | Craig Smith Editor Marketing |
Creenagh Lodge Chairman Corporate Edge | Peter Fisk CEO The Chartered Institute of Marketing |
Read the debate here (pdf)