The Debating Group discusses the contentious political issues which surround marketing.
The Debating Group discusses the contentious political issues which surround marketing.

Marketers focus too much on the customer at the expense of the rest of the business

Date: 26th January, 2004
Sponsor: The Chartered Institute of Marketing

Motion: Marketers focus too much on the customer at the expense of the rest of the business (Defeated)

In the chair: Austin Mitchell, MP for Great Grimsby

For the motionAgainst the motion
Raoul Pinnell
VP Global Brands & Communications
Shell
Craig Smith
Editor
Marketing
Creenagh Lodge
Chairman
Corporate Edge
Peter Fisk
CEO
The Chartered Institute of Marketing

Read the debate here (pdf)