The Debating Group discusses the contentious political issues which surround marketing.
The Debating Group discusses the contentious political issues which surround marketing.

In the online age, consumers are the new brand managers

Date: 30th October, 2006
Sponsor: International Advertising Association UK

Motion: In the online age, consumers are the new brand managers (Defeated)

In the chair: John Hemming MP

For the motionAgainst the motion
Simon Waldman
Director of Digital Publishing
Guardian Unlimited
Jasmine Montgomery
Director of Brand Strategy
FutureBrand
Gary Lockton
Founder
Strategically
Patrick Barwise
Professor of Marketing & Management
London Business School

Read the debate here (pdf)