Date: 25th March, 2002
Sponsor: The International Advertising Association
Motion: Global brands are at the mercy of consumers (Carried)
In the chair: Baroness Detta O’Cathain OBE
| For the motion | Against the motion |
| Wally Olins CBE Chairman The Branding Consultancy | Deborah Doane Head of Corporate Accountability The New Economic Foundation |
| Rita Clifton Chief Executive Interbrands | Simon Anholt Chairman Earthspeak |
Read the debate here (pdf)
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