The Debating Group discusses the contentious political issues which surround marketing.
The Debating Group discusses the contentious political issues which surround marketing.

Customer experience is now the responsibility of the CFO, not just the CMO

Date: 28th October 2013
Sponsor: Direct Marketing Association (UK) Ltd

Motion: Customer experience is now the responsibility of the CFO, not just the CMO (Carried)

In the chair: Tim Loughton MP for East Worthing and Shoreham

For the motionAgainst the motion
Chris Arnold,
Founder of Creative Orchestra
Hugh Bishop,
Chairman of MRM Meteorite
Steve Barton,
Independent Communications Advisor, Barton Consulting
Ben Felton,
Executive Planning Director, MRM Meteorite

Read the debate here (pdf)