The Debating Group discusses the contentious political issues which surround marketing.
The Debating Group discusses the contentious political issues which surround marketing.

By 2030, advances in AI will render half today’s marketing workforce unnecessary, forcing a redefinition of marketing

Tuesday 7th July 2026

Organiser: Chartered Institute of Marketing

Motion: “By 2030, advances in AI will render half today’s marketing workforce unnecessary, forcing a redefinition of marketing” – defeated

Chair: Christine Jardine MP (Liberal Democrat MP for Edinburgh West & President – The Debating Group)

For the motionAgainst the motion
Jay Trestain
(EMEA Marketing Transformation Lead & Client Partner – IBM Consulting)
Sandrine Desbarbieux-Lloyd
(Global Chief Marketing Officer – Jabra)
Duarte Garrido
(Co-Founder – DoJo AI)
Duncan Smith
(Course Director – Chartered Institute of Marketing)

View the report here (pdf)