The Debating Group discusses the contentious political issues which surround marketing.
The Debating Group discusses the contentious political issues which surround marketing.

Big data has made market research redundant

Date: 25th November 2013
Sponsor: The Market Research Society

Motion: Big data has made market research redundant (Defeated)

In the chair: Nadhim Zahawi MP, co-founder and former CEO of YouGov

For the motionAgainst the motion
Alex Chruszcz,
Head of Insight and Pricing at Asda
Justin Sampson,
Chief Executive Officer, BARB
Morag Blazey,
Chief Executive Officer, Ebiquity
Colin Strong,
Managing Director GfK NOP Business and Technology

Read the debate here (pdf)