The Debating Group discusses the contentious political issues which surround marketing.
The Debating Group discusses the contentious political issues which surround marketing.

In an increasingly customer led world, CMOs, not CFOs are the natural choice for Chief Executive

Date: Monday 27 March 2017

Sponsor: The Chartered Institute of Marketing

Motion: In an increasingly customer led world, CMOs, not CFOs are the natural choice for Chief Executive (Carried)

In the chair: Greg Mulholland, Liberal Democrat Member of Parliament for Leeds North West

For the motionAgainst the motion
Sarah Speake
Consultant and former CMO of Clear Channel
Rick Payne
Leader of the Financial Direction Programme, Institute of Chartered Accountants in England and Wales
Maria Heckel
Marketing Director, Chartered Institute of Marketing
Ian Ailles
Director General, House of Commons
Read the debate report here (.pdf)