Tuesday 25th November 2025
Organiser: Institute of Promotional Marketing
Motion: “AI should be seen as a partner to the promotional marketing industry, not a disruptor” – (Defeated)
Chair: Lord Black of Brentwood (Deputy Chair – Telegraph Media Group / Conservative Peer / Vice-President – The Debating Group)
| For the motion | Against the motion |
| Oliver Yonchev (Founder – cocreated) | Dr Amr Al Khateeb (Senior Lecturer in Marketing – Liverpool John Moores University ) |
| Dan Hirons (Co-founder & Director – Activation) | Mays Elansari Marketing Director – Stonegate Group |
View the report here (pdf)
